For men too..
My girlfriend introduced me to the concept of getting pedicures. Dude, it's not something I would have done on my own. I used to run marathons and now am down to the 3-5 mile at a time runs. Regardless, the callouses under my heel and the ball of my foot practically required a car paint sander to dismantle. That was nearly five years ago. Now I am a regular at the place and totally enjoy the social aspect of going there. The ladies who work there are awesome and the girlfriends and wives of other dudes are fun to talk to as well. Behave yourself. The rumors fly. Try it yourself sometime. You just may like it.